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Thursday, December 23, 2010

BMW's hybrid



You're probably thinking "Rav, where the hell were you when this was announced nine years ago", but I put it to you that this is another example of high end manufacturers (or at least, manufacturers who perceive themselves as high end and want you to share that perception) still haven't figured out there's a financial crisis. Aston Martin thought the best marketing trick would be to build a car that wasn't faster than a Veyron but at least it was more expensive, and now BMW wants to offer you a diesel hybrid with an engine 1/4 the size of a Corvette's but for 5x the cost of a Corvette.

I'm all for a bit of boundary pushing, but this is senseless. If you want a man to buy your tiny diesel hybrid, put it in a small car. If you want a man to buy a 200k hybrid halo car, the least you can do is give him a decent engine so he can actually pull some half decent chicks. Remember, women are money sponges, a man boasting about 62.5 mpg is a tightass and not worth their pursuit. What they want is the asshole in Georgio Armani with the billion dollar Zonda that converts seven tons of shrubbery into global warming by the second, because, by the power of broken women's logic, that man must be absolutely loaded.

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